Building an
Image
Process:
Columbus
Colony is branding itself through consistent
online and print advertising. Here is a
print island advertisement that
demonstrates this very successful campaign.
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Content
Writing and Editing
Process:
Each week on Friday AmericaTab sent eMail
promotions to its customers. This required
writing and editing for up to nine different
affiliates totaling an average of 25,000
words. See comparison samples:
one,
two, and
three.
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Adobe
Flash Development
Process:
Flash can be used effectively as long as it
is not used as the main animation for the
index page of the web site. Here it is used
as a quick demo of the Screen & Type
transition to STreetwise Commerce and S&T
Consulting.
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Small
Business Shopping Cart
Process:
Portage Quarry in northwestern Ohio needed a
shopping cart to sell apparel orders online
but had a small budget to work with.
This cart system is the ideal low cost
solution and has many advantages over an
expensive solution.
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Full
Shopping Experience
Process:
Sterling
Commerce end-to-end order and fulfillment
processes required merchant accounts, SSL
ordering, real-time credit card
authorizations, and data communications with
the supplier through an in-house server.
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Promotional
Contests and Rules
Process:
To help promote its brand, AmericaTab ran a
series of contests. Each contest required
its own administration and its set of rules.
See two samples:
East versus West
and the
Signature Summer Series.
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Internet
Graphics
and Logos
Process:
Beulah Park promoted its twin sisters to
handicap the races at the Thoroughbred park
in Grove City. This graphic was created as a
header for the web page that listed the Twin
Picks.
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Printed
Design
Process:
American Family Day needed a brochure to
send customers for a big event, and they
wanted it as a newsletter design. They also
needed it yesterday. We delivered a finished
piece to the printer for on-time delivery.
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Search
Engine Top Rankings
Process:
Search
Engine Optimization was the goal in the
complete redesign of columbuscolony.org. The
site went from a dismal showing in the
search engines to top rankings in the major
directories and search engines. Search "Deaf
Nursing Home".
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Concept
and Design
Process:
Mega
Party wanted its web presence to reflect the
fun of its shows and carnival rentals. Each
service is spotlighted on stage with SEO as
a goal. See the design and play around
in this virtual playground.
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Online Video
Presentations
Process:
What
better way to show how much fun you can have
on an inflatable carnival ride than having a
video over the Internet. Well, you could
actually order the service and that is the
idea of the presentations.
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Logo
Design
Process:
Twilight
Blues wanted an image that brought the
elements of their name, initials, and
limited numbers of colors for easy
reproduction on collateral material, posters
and apparel.
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Technical
Illustrations
Process:
Some
of the most complex mechanical parts can be
broken down into its main bill of materials.
The illustration serves as a means to
identify parts for service, and to aid in
service repairs.
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Trade
Show Marketing
Process:
Lactalis
Industrie sought an ad specialty for their
highly specialized milk powder distribution
process. A business card CD-ROM was produced
in the shape of a milk carton with
information that tied to the web site.
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Cost
Effective Internet Shop
Process:
Columbus
Colony is selling their own cookbooks
through a secure order process. The
non-profit organization was set up with an
account that accepts secure credit card
authorizations, with no monthly fees or
setup costs associated.
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Marketing
Campaigns
Process:
A
highly targeted advertising campaign pointed
out the headaches with Christmas
distributions in 1999. There was a letter
and telephone follow-up with a special
campaign site.
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Photography
Capabilities
Process:
From marketing to public relations, we have
the photographic skills required for most
situations. Also contact us for corporate
videos. There are 25 examples of photographs
in the link at right.
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Goods
Delivered in Quantity
Process:
There
are companies that are making great profits
from selling products on the Internet. Those
who have streamlined the process from order
to delivery are beating the competition in
customer service.
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Marketing
to the Employees
Process:
Often
overlooked is a strong marketing effort to
employees. This effort builds morale and
makes sales personnel of every employee. A
strong intranet is crucial for sharing
information and providing proper
recordkeeping.
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Promotional
Affiliate Program
Process:
Content
and promotional messages in an affiliate
program is essential to its success. Here
several sites run their own distinctive
brand with targeted messages but have
consistent promotional content to lure and
maintain customers.
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Presentations
on Marketing
Process:
The
presentations such as the one by Tom Briggle
for the Computerfest in Dayton have been
well received. Topics include SEO, cost effective Internet sales
processes, and working the Internet into a
marketing plan.
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