Internet Design Marketing Strategies

Promotion of Services on the Internet
A web site can be a reflection of the company. If included in a total marketing effort, the site can provide the essential information that sells your services to potential customers. It may, or may not, imitate collateral marketing materials but it should be plain to the customer that it adheres to corporate branding initiatives. We can help solidify the brand for companies promoting their services on the Internet. We can also ensure that these efforts are in line with the Internet portals designed to find your site when it comes time to promote your site. Design parameters will be established in the discovery phase and a navigational site map will based on the information you want to promote.

We will begin with the basics to develop a sound platform for navigation. This will include a review of the following areas

Home Page;
Services that your company provides;
Site Map;
Links;
Contact Us and Feedback Form;
Human Resources and Employment Opportunities;
Divisions of the Company;
History;
About Your Company.


A flow chart similar to that on the right will be developed to outline the processes and begin preparation of services for development and integration. Details will be added in the discovery phase of development. Click on the image at right to launch a new window.

Web Site Design Costs

Web site development
The process begins with an initial design meeting. At the meeting a good faith estimate is prepared based on the results of the meeting and the desires of your company. This is an ala carte representation of a typical corporate informational site. These are estimates based on the requirements of a typical customer, prices subject to change without notice.

Initial Design Costs

Web site development
Promotion of Services or Goods on the Internet
This phase will use the resources prepared in press releases, documentation, and collateral materials for text insertion. Graphics that are electronically stored and ready to use will greatly reduce development time, thus reducing costs. Graphics that fulfill this requirement are those in the following format: .png, jpeg, gif, tiff, eps, pict, PhotoShop .psd, or pcx. Documents that can be scanned and electronically reproduced will reduce development somewhat.

Estimates for this phase will assume there is a 60 percent amount of text and graphics previously created. The remainder of the text will be written from industry research and interviews. Graphics will be created using two-dimensional drawing and graphic editing programs. Extensive two and three-dimensional artwork will elevate costs.

These are estimates based on the requirements of a typical customer, prices subject to change without notice.

Development and Marketing Costs