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Web site
development
Text:
This
phase will use the resources prepared in press releases,
documentation, and collateral materials for text
insertion.
Graphics:
Graphics that are electronically stored and ready to use
will greatly reduce development time, thus reducing costs.
Graphics that fulfill this requirement are those in the
following format: .png, jpeg, gif, tiff, eps, pict,
PhotoShop .psd, or pcx. Documents that can be scanned and
electronically reproduced will reduce development
somewhat. Estimates for this phase will assume there is a
60 percent amount of text and graphics previously created.
The remainder of the text will be written from industry
research and interviews. Graphics will be created using
two-dimensional drawing and graphic editing programs.
Extensive two and three-dimensional artwork will elevate
costs.
HTML
Layout: Pages that can be created using normal page
theme tools within FrontPage are expected within the scope
of this development phase. This includes some Java and
ActiveX objects that are also features of FrontPage.
Phase
One - Initial Development
- About
Your Company
- Divisions/Services/Applications
- A
Reputation for Excellence
- Employment
- Who
Benefits From Your Company Services?
- Partner
Links
- Feedback
- Customers
Hosting,
Rewrite and Testing
Before
the site is put on the Internet in a secure, password
protected location, it will undergo preliminary testing to
review features and interactivity. However, some testing
of links, forms, and E-mail feedback can only be tested
while connected to the Internet. Rewrite of pages and
recreation of graphics are charged by an hourly rate. It
is important that you review each page with a critical eye
and provide feedback that is meaningful enough for one set
of changes in order to avoid additional charges.
Hourly charge for site changes in this phase: $65
Site
Promotion and Marketing
Listed
is a market promotion campaign that will be designed to
drive visitors to your web site. Once the site is made
public, the items in bold will be our responsibility. With
careful selection of key words, titles, and descriptions,
the bold items will increase in their effectiveness. The
goal here is to be among the top companies through those
search engines most commonly used on the Internet. NOTE:
There are many industry specific search engines and
organizations that provide banner links for charge or for
a reciprocal link. Your company will be responsible for
these industry specific organizations and search engines.
The strategies in the list below are created in order of
highest priority and effectiveness.
- Search
Engine Submissions
- Highly
targeted submissions to the top 12 search engines for
maximum effectiveness
- HTML
MetaTag keywords and descriptions
- Solicited
or Opt-In Email
- Offline
Advertising
- Press
Release written. It will be the responsibility of
your company to submit to local news media and
industry trade magazines.
- Banner
Advertising
- Discussion
Forums
- Sponsorships
and Affiliations
- Newsgroups
- Strategic
Linking
- Spam
NOTE:
Spamming is not recommended for normal business
relationships. We recommend that caution is used if this
strategy is implemented. Under most circumstances,
spamming will result in negative reactions from those
you are trying to target.
Please see
our service packages for Search
Engine Optimization (SEO)
Charge
for this service if developed with the web site: $725
Maintenance
and Feedback
Changes
and updates are recommended to invite return visitors.
Changes should also reflect new technologies and services
that you are promoting. We recommend that your company be
responsible for customer feedback, including E-mail
responses and telephone follow-up to inquiries. We
recommend that inquiries pass through the addresses: info@yourcompany.com
and sales@yourcompany.com. As more addresses are
added through your company ISP, we recommend use of
generic addresses such as support@yourcompany.com
or controller@yourcompany.com. We also recommend
that you immediately begin using these addresses when
reordering collateral marketing materials. An Exchange or
mail server can provide many addresses through one on-site
location. Although we may not recommend this initially, it
may be useful to your company in the future.
Hourly
charge for site changes in this phase: $65
Training
STreetwise
Commerce
encourages you to take over development and changes in the
future. At this point we will provide four hours of
training on the current version of Microsoft FrontPage.
Charge
for this service: $415
Hourly charge above initial training: $65
Additional
Costs
Travel
and expenses will be estimated before each project.
E-mail
Us:
STreetwise
Commerce
c/o Tom Briggle
1821 Southlake Dr
Middleburg, FL 32068-6615
(904) 680-0111
FAX: (904) 406-8208
© 2011 STreetwise Commerce
All Rights Reserved
United States |
